Track Overview

As the cornerstone of the BlackBerry® Enterprise Solution, the BlackBerry® Enterprise Server continues to evolve, offering new management tools and valuable IT controls to organizations. Join us for a track that puts you in touch with the key aspects of this technology, from the latest tips on installation and support to a roadmap for the future. Featured here will be recent enhancements, such as the new BlackBerry® Mobile Voice System and a sneak peak at the BlackBerry Enterprise Server v5.0.

Topics will include:

• Best Practices for the BlackBerry Enterprise Server
• The BlackBerry Enterprise Server and the BlackBerry Mobile Voice System
• BlackBerry Enterprise Server Software Update
• The BlackBerry Enterprise Server: APIs and Application Development

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Looking to help your company expand its range of products and technical services to better support your customers? This track is designed specifically for developers who create applications for the BlackBerry® Smartphone. You’ll learn more about Java®-based applications, how to target applications to meet consumer markets, and the latest development tools for rapid application deployment, such as BlackBerry® MDS Studio.

Topics will include:

• Roadmap for the Java Development Environment
• Update and Roadmap on BlackBerry MDS Studio and the BlackBerry® Plug-In for Microsoft® Visual Studio®
• Developing Consumer-focused Applications
• BlackBerry Development in-Depth: Avoiding the Common Pitfalls with Java

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One way to succeed is to learn from someone else. Join fellow BlackBerry® Alliance Members, who openly share their unique business and sales experiences in the wireless marketplace. You’ll hear about their successes, failures and their best advice for moving forward. This is an ideal way to gain business insight from people who have been there and can save you some time and effort.

Topics will include:

• Alliance Member Successes with Carriers
• Alliance Member Successes in the Enterprise
• Competitive Intelligence – Platform and Devices
• Software as a Service

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Being a BlackBerry® Alliance Member means accessing a range of information and resources that can help strengthen your competitive advantage in the wireless sector. This business-focused track looks at driving your business forward with marketing programs offered by Research In Motion (RIM). We’ll cover strategic issues such as using PR to your advantage, targeting specific markets such as the Small to Medium-sized business, and what’s new for specific global regions.

Topics will include:

• Promotion and Lead Generation Activities that Drive Business
• Maximizing Your Membership in the Alliance Program and PR Strategies
• Strategies that Fit Your Business Sector
• Understanding RIM’s Vertical Go-to-Market Strategies for North America and Beyond
• Understanding RIM’s Vertical Go-to-Market Strategies for EMEA

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